Message Appeals Used in Advertising - 1303 Words

What Message Appeals would you use for the following Products? Design One Liner Punch lines: 1. Study Table in Household. 2. Cosmetic Surgery. Message Appeals: Berknan and Gilson Defined advertising appeals as an attempt at creativity that inspires consumers motives for purchase and affects consumer’s attitude towards a specific product or service. Message appeals are used in Advertising Messages to draw the consumer’s attention to his or her, own unmet needs and desires. Appeals can be broadly classified as Rational and Emotional. Rational appeals work on the consumer’s rationale i.e. the message will focus on the features of the product, its performance, the benefits from using the product, ease or technicality involved in†¦show more content†¦One liner: * Wish to have straight As? Start with A1 * Want to stay ahead of the competition? Race with A1. * Why settle for second best? Always be A1. 2. Cosmetic Surgery Product Name: Safely Sensual Cosmetic Surgery is a high involvement service. People are sceptic about using this product and the common man feels like it is a service to be availed by actors, models and TV Stars. Contrary to that opinion there are other people who would go in for a cosmetic surgery to look better and feel good about themselves. This is a service availed by the Upper Middle, Lower Upper and Upper Upper class. Sex Appeal: Sex appeal is used by the usage of sexual themes and sexually attractive models. Since people often face mid life crisis, and are left feeling old and bereft of sexual desire, a sexually attractive message would be ideal for a cosmetic surgery advertisement thus making the consumer feel wanted, beautiful, young, loved and thus it helps the consumer feel like he or she is capable of making love. Subliminal appeal: Every middle aged person at some point in time feels like he or she is no longer beautiful and the need for beauty may be suppressed if the person is surrounded by people who adore him or her. If the message campaign focuses on the imperativeness of feeling beautiful for one’s own satisfaction may be theShow MoreRelated Television Advertisement789 Words   |  4 Pagescan be used to demonstrate the product in action, or to use colour and sound to build an atmosphere around the product, thus enhancing its image (Fahy Jobber, 2006). The emphasis for this thesis will be television advertisements, because of the many elements of television, sound, colour, sight and motion that aid the presentation of the message. Also the fact that Brassington and Pettitt (2000) argue that television is better for creating an advertisement message with emotional appeals, contributesRead More9 IMC Message Strategy751 Words   |  4 PagesIMC Message Strategy All planned brand messages should: 1) Create brand awareness 2) Change or reinforce customers’ attitudes 3) Stimulate some kind of response or action 4) Stimulate the interactivity that helps build brand relationships The IMC Creative Brief is based on these mandates and how they relate to the brand decision-making process. 1 Creating Brand Value for a Biscuit 2 Brand Message Strategy Development The fourth step in the IMC planning process is developing message strategiesRead MoreEssay about The Effectiveness of Sex Appeal in Advertisement661 Words   |  3 PagesThe Effectiveness of Sex Appeal in Advertisement Sex is everywhere. Its in every magazine, on every television station, and in every movie. Sex appears in advertisements for everything from shoes to food to computers. It is understandable why advertisers use sex appeal since it sets their ads apart from the countless others. Ads with sex can be more memorable, but sometimes too much sex overpowers the ad, drawing attention away from the brand. Overdone sex appeal can offend the target audiencesRead MoreThe Problem About Using Sex in Advertisements Essay1269 Words   |  6 PagesAdvertising is an important form of communication between products and customers. How to get viewers’ attention is first thing need to consider for advertising. Sexual appeal is become very useful tool in advertising, and it use is increasing. The sex appeal has a very long history, the first sex appeal advertising was introduced in 1911 by Woodbury’s Facial Soap (Campaign,2014). Once this advertising is released it has caused an enorm ous controversy, it is considered so risquà © and inappropriateRead MoreComparison of Two Commercials Essay1552 Words   |  7 Pagesside-by-side, there are differences in the two. Some of these include that the Lexus ad uses predominantly the logos, or logical, appeal whereas the second uses pathos, the emotional appeal, the target audiences for both commercials, and the effectiveness of each. 1. Pathos or logos? 1. VW uses more pathos than Lexus. 1. Humor is effective tactic in advertising. 2. By using humor, advertisers make their product more memorable. 2. Lexus uses more Logos than VW. II. TargetRead MoreIntroduction to Emotion1205 Words   |  5 Pagesknotting in our stomachs, etc. when we feel an emotion. Emotions amp; Advertising Emotions are arguably defined as bodily changes, together with mental change, influencing one s decisions, sometimes out of the normal pattern for the individual, used particularly in reference to buying behavior. Advertisement is full of appeals. I believe there is hardly any advertisement, which has not appeals to make. General appeals include featuring product, drives amp; instincts (needs), motives, emotionsRead MoreThe Importance Of Advertising1149 Words   |  5 PagesAdvertising is an essential for today’s business firms. The intention of advertising is to enhanced sales in the goods and services by capturing the attention of the people. The goal of advertising is to make awareness in the people minds. In Jib Fowles article, Advertisings Fifteen Basic Appeals, he addressed about how advertisers try to sell goods and services by posting messages through either observed or written messages. According to Jib Fowles, â€Å"Advertisers want to circumvent this shellRead MoreEssay on Advertisings Subliminal Message985 Words   |  4 Pagesperceptions in regards to marketing. Sometimes the reasoning can present a strong message; such as that from a dogmatic viewpoint where only one true choice exist within the mind of the observer. Though not always disagreeable such as the fallacious reason ing dogmatism; fallacious reasoning is used a lot in today’s advertising to influence people in society’s thinking, social atmospheres, and outlooks. The vessels used to reach these unknowing test subjects are viewers are promoted through media networksRead MoreCoca Cola s Big Game Commercial Appeals1111 Words   |  5 Pagesadvertisement that could turn someone’s day completely around? Advertisements are used by companies every day to persuade viewers or make them feel a certain way about a certain situation. Some commercials show that hateful words are used every day on the internet, and are hurting the teens around the world every time they are posted for everyone to see. Like similar ads during the Super Bowl, Coca Cola’s Big Game commercial appeals to viewers through visuals and emotions, as well as incorporating the useRead MorePersuasive Requests vs. Sales Messages830 Words   |  3 PagesRequests versus Sales Messages The public is always free to make independent choices regarding what goods and services to purchase or what businesses and causes to support. Both sales messages and persuasive requests are intended to influence the behavior of a targeted audience. The main difference is that the sales message persuades by convincing the prospect that it is in his or her interest to buy. A persuasive message does this as well, but it usually attempts a broader appeal to other kinds of